Competitor Tracking

In AI search, your competition isn't defined by your market map — it's defined by what the model says. When a buyer asks for the best option in your category, the AI names a handful of brands, and those brands capture the demand. Often they include players you'd never list as competitors: an open-source tool, a legacy brand the model over-weights, a niche blog favorite. Measuring your AI share of voice against the brands actually appearing in answers is the only honest benchmark.

Because Geonimo already reads every AI answer for your tracked prompts, it knows which brands keep appearing. Those brands surface as suggested competitors: hit Track to add them to your dashboards or reject them if they're irrelevant. Tracked competitors then get the same daily treatment as your brand — mention counts, provider breakdowns and trends — and the competitor view ranks everyone by mentions over the last period, so competitive benchmarking stays current without any manual research.

Side-by-side data tells you where to fight. If a competitor owns the comparison prompts on Perplexity, that's a citation problem you can attack with targeted content and outreach. If they dominate one engine but not others, you can study what that engine's sources say about them. Geonimo's Copilot automates this analysis — it finds the prompts where competitors appear and you don't, explains the gap and can generate the comparison page or article that closes it.