The Geonimo Blog

GEO strategy, AI search research, and how to get your brand cited by ChatGPT, Google AI Mode, and Perplexity.

Tools and comparisons

Guides

Guide

What Is Generative Engine Optimization (GEO)? The Definitive Guide

Generative engine optimization (GEO) gets your brand named and cited in AI answers. Definition, GEO vs SEO, the full workflow, and how to measure it.

Guillaume RufenachtGuillaume Rufenacht
Tutorial

How to Use Geonimo: Complete Guide to Mastering GEO

Step-by-step Geonimo guide: setup, daily tracking across three AI engines, competitors and citations, recommendations, PR opportunities and reports.

Guillaume RufenachtGuillaume Rufenacht
Guide

What Is Query Fan-Out? The Hidden Searches Behind AI Answers

Query fan-out is how AI Mode and ChatGPT split one question into hidden searches before answering, why it decides citations, and how to see them.

Guillaume RufenachtGuillaume Rufenacht
Guide

ChatGPT SEO: How to Optimize Your Brand for ChatGPT (2026)

How ChatGPT picks brands and sources, a 5-step playbook to get named first, and how to measure whether your ChatGPT SEO is working.

Guillaume RufenachtGuillaume Rufenacht
Guide

How to Track Brand Mentions in Gemini: Manual Methods and Tools

A step-by-step manual method to track brand mentions in Google Gemini, the five things to record, and an honest look at what tools cover today.

Guillaume RufenachtGuillaume Rufenacht
Guide

How to Track Google AI Overviews: Methods, Metrics and Tools

How to track Google AI Overviews: when they trigger, whether your brand is named, which sources are cited, and how to automate it.

Guillaume RufenachtGuillaume Rufenacht
Guide

How to Track Brand Mentions in ChatGPT: 3 Methods, Free to Automated

Track whether ChatGPT mentions your brand: free manual sampling, DIY API scripts, or automated daily tracking, plus the five metrics to record.

Guillaume RufenachtGuillaume Rufenacht
Cover Image for How to Get Cited by AI Search Engines: AI Search Optimization Guide
Guide

How to Get Cited by AI Search Engines: AI Search Optimization Guide

How ChatGPT, Perplexity, Claude and Gemini pick their sources, the seven traits of cited pages, and how to measure your citation rate.

Guillaume RufenachtGuillaume Rufenacht
Guide

How to Run an AI Visibility Audit: 6 Steps, Scorecard, and Checklist

A step-by-step AI visibility audit: build your prompt set, baseline ChatGPT, Google AI Mode and Perplexity, map competitor gaps, fix citability.

Guillaume RufenachtGuillaume Rufenacht
Guide

GEO Reporting for Agencies: What Clients Expect in 2026

How agencies report AI search visibility in 2026: the 9-section monthly GEO report, the KPIs that replace rankings, and how to price the retainer.

Guillaume RufenachtGuillaume Rufenacht
Guide

The AI Share of Voice Formula: Measuring AI Visibility and Revenue

The AI share of voice formula, the KPIs that matter for AI search, and how to attribute traffic and revenue from ChatGPT, AI Mode and Perplexity.

Guillaume RufenachtGuillaume Rufenacht
Cover Image for AEO vs SEO vs GEO: What's the Difference and Which Do You Need?
Strategy

AEO vs SEO vs GEO: What's the Difference and Which Do You Need?

SEO ranks pages, AEO makes you the direct answer, GEO gets your brand named in AI answers. How the three differ, overlap, and fit together.

Guillaume RufenachtGuillaume Rufenacht

Research