Metric guide
AI Visibility Score
The one number that tells you whether AI search engines recommend your brand — what it is, how it's calculated, what good looks like, and how to move it.
An AI visibility score is the percentage of relevant AI answers that mention your brand, measured across a defined prompt set and a defined group of engines over time. It does for AI search what rankings did for classic SEO: turns an invisible battleground into a number you can baseline, report to leadership, and improve.
The difference from rankings: AI answers are non-deterministic and conversational. The same question asked twice can name different brands. That's why a meaningful score is built from daily sampling across many prompts and engines — not a screenshot of one lucky answer.
The formula
AI visibility score = (answers mentioning you ÷ tracked answers) × 100
- Tracked answers: every response captured for your prompt set, per engine, per day.
- Mentions: your brand named in the answer text (position and sentiment tracked separately).
- Window: computed daily and aggregated over 7/30/90 days so trends are readable.
What a good score looks like
| Profile | Typical score on category prompts | What it means |
|---|---|---|
| Category leader | 60%+ | The default recommendation; defend it |
| Challenger | 20–40% | In the consideration set; gaps are winnable |
| Untracked brand | <10% | Buyers are being sent elsewhere daily |
Benchmarks are category-relative: the score that matters is yours versus your competitors' on the same prompts — which is why Geonimo tracks AI share of voice alongside the score.
How to improve your score
1. Win the sources engines cite
AI answers are assembled from trusted third-party sources: listicles, review platforms, editorial coverage. Citation tracking shows exactly which domains drive your category's answers — get into them.
2. Answer the prompts directly
Publish pages that answer tracked buyer questions head-on: clear headings, concise answers near the top, FAQ schema. Engines cite content that maps cleanly to the question.
3. Fix entity consistency
Same name, description, category and facts everywhere — your site, LinkedIn, directories, review profiles. Inconsistent entities get hedged or skipped in AI answers.
4. Open the door to AI crawlers
GPTBot, ClaudeBot, PerplexityBot and Google-Extended need access to learn from your content. Check robots.txt, rendering and llms.txt so your best pages are readable.
Frequently asked questions
What is an AI visibility score?
An AI visibility score is the percentage of relevant AI answers that mention your brand, measured across a defined set of prompts and engines over time. If ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews are asked 50 buyer questions daily and your brand appears in 30% of the answers, your AI visibility score is 30%.
How is an AI visibility score calculated?
Score = (answers mentioning your brand ÷ total tracked answers) × 100, aggregated over a time window. Serious implementations sample daily (AI answers are non-deterministic), track multiple engines separately, and weight by prompt importance. Geonimo computes it daily per engine and overall, alongside share of voice against competitors.
What is a good AI visibility score?
It's category-relative. Established category leaders commonly score 60%+ on recommendation-style prompts in their niche, challengers 20–40%, and most brands that have never done GEO score under 10%. The actionable benchmark is your competitors' scores on the same prompts — which is exactly what share-of-voice tracking shows.
How can I check my AI visibility score for free?
Geonimo's free audit measures your brand across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews and delivers your baseline score with first insights within 24 hours — no payment required, and every plan starts with a 7-day free trial.
How do I improve my AI visibility score?
Four levers, in typical order of impact: get present in the third-party sources AI engines cite (listicles, review platforms, editorial coverage); publish content that directly answers tracked buyer prompts with clear structure and FAQ schema; strengthen entity consistency across the web; and ensure AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) can access your site.
Is AI visibility score the same as share of voice?
They're complementary. Visibility score measures how often you appear; AI share of voice measures your slice of all brand mentions relative to competitors on the same prompts. A rising score with falling share of voice means the whole category is getting more visible faster than you are.
Get your AI visibility score — free
Geonimo measures your brand across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Baseline score and first insights within 24 hours.
Get your free score