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AI Share of Voice

Your slice of every AI recommendation in your category, measured daily.

Visibility tells you how often you appear. Share of voice tells you what that's worth: your percentage of all brand mentions across the AI answers in your category, measured against the competitors fighting for the same recommendations.

Geonimo computes AI share of voice daily across five engines on identical prompt sets — so when a competitor starts eating your recommendations, you see it as a share shift within a day, not as a pipeline dip next quarter.

Category-level share

All brand mentions across your tracked prompts, divided among you and your competitors — one percentage that behaves like market share for AI recommendations.

Per-engine breakdown

Share of voice per engine reveals strategy: a competitor dominating Perplexity but weak in Gemini is winning through citations you can contest.

Per-prompt detail

Drill from the aggregate into individual prompts to find exactly where share is won and lost — usually a handful of high-intent prompts drive most of the movement.

Trend & event overlay

Share shifts are timestamped daily, so you can tie movements to competitor launches, content pushes, PR coverage and engine model updates.

Why share of voice beats raw visibility

Your visibility score can rise while your position deteriorates — if the category is heating up and competitors are rising faster. AI share of voice normalizes for that: it measures your slice of a fixed pie, which makes it the honest KPI for competitive standing in AI search. It's also the metric executives already understand from every other channel.

From share data to strategy

Because Geonimo tracks every competitor on the same prompts across the same engines daily, share analysis doubles as competitive intelligence: which prompts a rival just started winning, which citations power their mentions, and whether their gain came from new content, new coverage or an engine update. The GEO Copilot turns any share movement into a diagnosis on demand.

Frequently asked questions

How is AI share of voice calculated?

Share of voice = your brand's mentions ÷ all tracked brands' mentions across the same prompts and engines, over a time window. Geonimo computes it daily, per engine and aggregate, using the same mention-extraction pipeline that powers visibility scoring.

What's a strong AI share of voice?

Category leaders typically hold 30–60% of mentions on recommendation prompts depending on how many brands compete. More useful than an absolute benchmark: your trend versus the top competitor's trend on the prompts that drive revenue.

Can I see which competitor is taking share from me?

Yes — share is decomposed by brand, engine and prompt, so a loss is traceable to the specific competitor, the specific prompts, and usually the specific citations that drove their gain.

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