GEO Audit

A complete audit spans four layers. Visibility baseline: querying the major engines with category prompts to record current mentions, positions, and citations for you and competitors. Technical access: verifying AI crawlers like GPTBot, ClaudeBot, and PerplexityBot can reach your pages, that robots.txt is not silently blocking them, and that content renders without JavaScript dependence. Content citability: scoring key pages on extractability, freshness, and answer structure. Authority footprint: assessing presence on the third-party sources engines cite for your category.

Begin with the prompt set: 20 to 50 buying questions across discovery, comparison, and use-case intents. Run them across engines and tabulate every brand mention and cited source; this baseline doubles as your first content gap analysis. Next, crawl your own site as the bots do, check robots.txt directives per AI user agent, response codes, and rendering. Then score your most important pages for citability: self-contained passages, stated facts, current data, clean structure.

Finish by mapping the citation landscape: which domains dominate the sources of your category's answers, and where you stand on each.

Audit output should be a ranked backlog, not a report that gathers dust. Technical blockers come first since they gate everything: an accidentally blocked crawler nullifies all content work. Then high-intent prompt gaps, then page-level citability fixes, then longer-term authority placements. Re-audit quarterly, and keep daily tracking running between audits so regressions surface immediately.

Geonimo automates much of this loop: its page audits score AI citability per URL, while daily monitoring maintains a living visibility baseline that replaces the one-off audit snapshot.