Ads & Shopping

The paid and shopping slots inside AI answers — who occupies them, and what share is yours.

AI answers are not only prose. ChatGPT, Google AI Overviews and Google AI Mode increasingly render shopping carousels and ad units alongside the answer text, and those units are frequently the first thing a buyer sees.

This tab measures them. It is captured from the real consumer surfaces — one of the things an API-based measurement cannot see at all, because the API never renders them.

The headline metric is deliberately different from everything else in Geonimo:

share of slots = your slots / all slots in the captured units

A carousel holding ten products is ten chances to be seen, and being in one of them is not the same as being in six. An answer-level presence rate would call both "present" and hide the only difference that matters here.

Each summary card shows your share, the raw count ("3 of 40 slots are yours"), how many distinct products or ads appeared, and across how many answers the surface rendered at all. That last figure is the honest denominator: if the carousel only appears in a fifth of your answers, a high share of it is worth less than it looks.

Shopping and ads

Filter to All, Shopping or Ads.

Shopping units carry product entries: title, price text, rating, thumbnail, the brand behind them, and a link. Yours are badged.

Ads carry advertiser identity — name, URL, logo — and the ad's own copy.

Each row shows how many appearances it had, its best and average position within the unit, and which engines rendered it. Position inside a carousel matters the way position inside an answer does: the first entries are seen, the tail is scrolled past.

By product and by brand

Two groupings:

By product — one row per product or ad, which is the buying-decision view.
By brand — rolled up to the maker, which is the competitive view: who owns this surface in your category.

Carousel entries whose title names no brand you track are grouped as Not a tracked brand rather than being dropped. That bucket is worth watching — a large one usually means real competitors you have not added yet, and Competitors is where you fix it.

Reading it

Check the surface rate first. Share of a unit that rarely renders is a small prize.
Compare share of slots with your organic visibility. Strong in prose and absent from shopping means the commercial surface is being won by someone else while you win the explanation.
Watch the unattributed bucket. New entrants show up here before they show up anywhere else.
Read position, not just presence. Being in the carousel at rank nine is close to not being in it.
Check per engine. These units render differently on each surface, and a strong showing on one says nothing about another.

An honest limitation

Placement inventory is the engines' commercial product, and it changes without notice — new unit types, changed layouts, different eligibility. Geonimo reports what it captured; a sudden change in this tab is at least as likely to be an engine changing its surface as it is to be a change in your standing. Check the surface counts before concluding anything.