Free tools

Checks and generators you can run without an account.

Four free tools, no account required. They cover the checks worth running before you commit to tracking anything.

AI Crawlability Checker

Checks whether AI crawlers can reach your site. Enter a domain and see how your robots.txt treats GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and the rest.

Run this first. Every other GEO effort is wasted if the crawlers are blocked, and blocks are usually accidental — inherited from a template, added during a scraping scare, or applied by a CDN rule nobody remembers.

Two distinctions the tool makes explicit, because they are constantly confused:

Training crawlers collect data to train models. Blocking them does not remove you from AI search.
Search crawlers fetch pages to answer questions live. Blocking these does remove you from the answers.

You can decline to feed training while remaining fully visible in AI search. Most sites that think they made that choice have in fact blocked both.

llms.txt Generator

/free-tools/llms-txt-generator

Generates an llms.txt file for your site — an emerging convention for telling AI systems what your site is about and which pages matter, in a form a model can read cheaply.

Adoption is not universal and the standard is young. It is also five minutes of work with no downside, which is a good ratio.

Free AI Visibility Audit

/free-tools/ai-visibility-audit

A full audit of your brand's presence across AI engines: which answers name you, competitor share of voice, citation analysis and a prioritized fix list.

This one is run for you rather than self-serve — book a slot and receive first insights within 24 hours. It is the fastest way to see what the platform measures, applied to your own brand rather than a demo.

AI Visibility Score Guide

/free-tools/ai-visibility-score

Explains what an AI visibility score is, how it should be calculated, and how to interpret one honestly — including why scores from different tools are not comparable.

Worth reading before you compare any two vendors' numbers, including ours.

A sensible order

Crawlability check. Fix any blocks. Nothing else matters until crawlers can read you.
Add llms.txt. Cheap, quick.
Read the score guide. Learn what the numbers mean before collecting them.
Book the audit. See your real position.
Start tracking if the audit shows a gap worth closing — see the Quick start.