PR Opportunities
Domains cited in answers that name your competitors and not you — scored and ranked as outreach targets.
Some answers are decided entirely off your site. When engines assemble a shortlist from three review directories and a trade publication, no amount of on-site work moves it. You have to be on those pages.
PR Opportunities finds them, from your own collected answers: domains cited in answers that mention a competitor and not you.
The columns
| Column | Reading |
|---|---|
| Domain | The target site. |
| Competitor citations | Times this domain was cited in answers naming a competitor. The size of the prize. |
| Your citations | Times it was cited in answers naming you. Usually zero — that is the point. |
| Gap | The difference. The metric the list is built on. |
| Presence | Answers in the window where this domain was cited at all, against the total analysed. |
| Competitors | Which of your tracked rivals appear alongside it. |
| Prompts | Which of your tracked prompts this domain influences. |
| Score | Composite opportunity ranking. |
The detector is deterministic — it reports what the engines actually cited, not a model's opinion about where you should pitch. The answer count analysed is stated alongside, so you can see how much evidence a ranking rests on.
The Prompts column turns an abstract target into a business case: this domain decides answers to these questions, and those questions are how buyers shortlist.
Reading presence honestly
Presence is the denominator check. A domain with a large gap but low presence was cited in few answers overall — a smaller prize than the gap alone suggests. A domain with high presence and a large gap is where your competitors quietly live.
Sort by score, then sanity-check presence before committing effort.
Playing each target
Directories (G2, Capterra, GetApp, Software Advice) — the most systematic win. Claim the profile, complete every field, drive review volume. Cited heavily for commercial prompts precisely because they are structured and comparative. Slow, compounding, entirely within your control.
Editorial (trade press, industry sites) — a real pitch. Lead with data rather than a product announcement; your own visibility numbers are unusually pitchable material. Long lead times, long half-life.
Community (Reddit, forums, Q&A) — participate honestly, correct inaccuracies, do not astroturf. Engines cite community threads because they read as unsponsored; behave in a way that keeps that true.
Blogs and marketplaces — guest contributions, integration listings, partner directories. Frequently the cheapest entries on the list and the most neglected.
Working the list
- Sort by score, take the top five, check presence on each.
- Split them by type — each needs a different owner and a different message.
- Use the Prompts column to write the pitch around the question the domain actually decides.
- Track outcomes in Sources: once you are cited, the domain appears in your own citation set and the gap closes.
- Recheck monthly. Competitor citations shift, and a low-priority domain can move up quickly.
What to expect
This is the slowest surface in the product and the most durable. A directory profile improved this quarter keeps paying next year, because engines keep reading directories.
Expect weeks between outreach and movement: the page must be published, crawled, and then selected as a source. Judge the effort quarterly, not weekly.