Products
Track individual products by name, measure their own visibility, and see them in shopping surfaces.
Brand-level visibility is not always the right resolution. A company can be well known while the product it is trying to sell is invisible in exactly the questions that precede a purchase.
Products are tracked entities in their own right — measured by their own name, with their own prompts, their own visibility and their own place in shopping surfaces.
How a product is tracked
Adding a product creates a tracked entity and allocates it prompts: 4 visibility prompts and 2 perception prompts, in the Product Visibility and Product Perception groups. Those prompts run daily alongside your brand prompts.
The allocation is fixed for a reason — four prompts is the minimum that produces a confidence interval narrow enough to act on. See Prompts.
Products belong to an owner: yours, or a competitor's. Competitor products are tracked the same way, which is what makes the comparison meaningful.
The table
| Column | Reading |
|---|---|
| Product | Name, with its photo where a shopping carousel provided one, otherwise the maker's favicon. |
| Owner | The brand behind it, and whether it is yours. |
| Answers / answers with product | The evidence: the denominator, and how much of it named this product. |
| Visibility | Share of visibility answers naming this product. |
| Status | Tracked or ignored. |
Filter to All, Tracked or Ignored so a long catalogue stays workable.
Null is not zero. A product added today has no measurement yet, and that renders as a dash. A product measured over 200 answers and named in none of them renders as 0%. Those are different claims — the first is "we do not know", the second is bad news — and the interface never conflates them.
What to do with it
Find the gap between brand and product. A flagship carrying all the visibility while a strategic new product registers nothing is a content gap with a name — and brand-level metrics will never show it, because the brand looks fine.
Compare against competitor products, not competitor brands. The brand-level fight and the product-level fight often have different winners, and the product one is closer to the purchase.
Cross-check with shopping surfaces. Ads & Shopping shows which products occupy carousel and ad slots. A product with decent prose visibility and no carousel presence is losing the commercial surface while winning the explanation.
Watch new products. A launch that never enters AI answers has a visibility problem the launch metrics will not report.
Product scope on the Overview
The Overview has a scope toggle. Under product scope, the KPI strip describes your best-performing product and the ranked table lists products rather than brands — the same measurement machinery, one level down.
Naming
Products are matched by name in answer text, so use the name buyers write. Internal codenames will not match, and a name that is a common word will over-match. If a product's numbers look implausible, its name is the first thing to check.