Competitors

Competitors defines the comparison set. Every relative metric in the product — Share of Voice, Brand Rank, the competitor table, the trend chart — is computed against exactly the brands listed here.

Tracked competitors

Each tracked brand has a name, a domain and its mention volume in your answer set. Add and remove them directly; changes take effect on the next collection pass.

Both name and domain are used to detect the brand inside answers, so precision matters. The domain should be the bare production domain (peec.ai, not https://www.peec.ai/), and the name should be how the brand is actually written in prose. Engines rarely use legal entity names.

Suggested competitors

Brands that appear repeatedly in your answers but are not tracked.

This is one of the more valuable feeds in the product: it surfaces competitors from the buyer's point of view rather than yours — new entrants, adjacent tools, and the incumbent nobody on your team mentions because "we don't really compete with them" while the engines put you side by side every day.

Two other places the same signal shows up: the co-mention list in Brand Perception, and the Not a tracked brand bucket in Ads & Shopping. A name recurring in all three is not optional.

Choosing well

Track

• Brands you lose deals to
• Brands that keep appearing alongside you in answers
• The category leader, even when you do not consider them a rival — they set the baseline

Do not track

• Every company in the market. Six is a comparison; twenty is noise.
• Brands in a different segment, unless engines already pair you with them
• Your own sub-brands, which will distort Share of Voice against you

Three to six is the useful range. Share of Voice divides among tracked brands, so a bloated set makes every share small and every movement look flat.

Reading the comparison

On Overview, tracked competitors appear in the visibility trend and the ranked table with their own changes and significance markers. Three patterns worth naming:

• A rival gaining steadily — they published something or earned a citation that is compounding. Check Sources for a new domain in their column.
• A rival collapsing — usually an engine dropping a source that carried them. Their prompts are in play.
• Everyone flat — nothing is wrong and nothing is happening. Time to work the Task Center rather than watch the chart.

Check the significance marker before acting on any of it. A move inside the noise floor is not a move.

Effect on your metrics

Changing the competitor set changes your numbers, so change it deliberately:

• Adding a competitor adds answers to the Share of Voice denominator. Your share can fall without your visibility changing.
• Removing one does the reverse.

Neither is real movement. Note the date when you edit the set, and treat comparisons across that boundary with care.